Description

This comprehensive online course introduces marketers to the essentials of securing stadium sponsorships at sporting events. You will learn how to identify ideal sponsorship tiers based on event size and audience demographics. The course covers proposal writing techniques to align brand objectives with sponsorship deliverables. Interactive lessons walk you through negotiating contract terms, including exclusivity clauses and hospitality packages. Downloadable templates provide guidance on crafting ROI projections and activation schedules. Case studies from major leagues illustrate successful sponsor integration strategies. You will practice drafting custom proposals for different sports, from football to tennis. Expert interviews reveal insider tips on maintaining long-term sponsor relationships. By the end, you will have a polished sponsorship deck ready for pitch meetings. The final assignment involves developing a mock sponsorship proposal for an upcoming championship.

Online Course + Templates

8 hours

Sponsorship tiering, proposal writing, contract negotiation, ROI modeling

Brand managers, sports marketers, sponsorship coordinators