Description

This live seminar equips you with the knowledge to plan and purchase media spaces at sporting events. You will learn to analyze rate cards for in-venue signage, broadcast patches, and digital overlays. Interactive exercises guide you through budget allocation across multiple media types, including LED boards and mobile ads. The seminar offers negotiation role-plays to secure favorable rates with media sales reps. Participants receive customizable spreadsheets for tracking media spend and impressions. Lessons cover combining traditional and programmatic media buys for maximum reach. Case discussions include best practices for post-game highlights and replay ads. You will study methods for measuring audience engagement via surveys and digital metrics. By the end, you will have a media buying plan tailored to your campaign objectives. Seminar includes post-session support via email and community forums.

Live Seminar + Spreadsheets

3 hours

Rate analysis, budget allocation, negotiation, engagement metrics

Media buyers, sports marketers, advertising strategists