Description

This program equips you with tools to measure the effectiveness of your sports-event advertising campaigns. You will learn to collect and integrate data from ticket scans, mobile apps, and social media platforms. Modules teach SQL basics for querying event databases and extracting ad performance metrics. Downloadable dashboard templates for Data Studio and Power BI simplify KPI visualization, including impressions and engagement rates. Lessons cover cohort analysis to assess sponsor activation lift over time. Case studies demonstrate how top events used analytics to optimize next-year activations. You will practice building automated reports for stakeholders and sponsors. By course end, you will deliver a comprehensive ROI report with action recommendations. Includes API integration guides for real-time data syncing.

Online Program + Dashboard Templates

6 hours

Data integration, SQL querying, dashboard design, cohort analysis

Analysts, marketers, sponsorship managers