Description

This interactive workshop teaches you how to design and execute on-site brand activations inside sports arenas. You will explore various activation formats, including fan zones, sampling stations, and interactive photo booths. Hands-on breakout sessions guide you through mapping traffic flow and optimizing foot traffic. The workshop includes downloadable setup checklists for props, staffing, and signage. Expert facilitators demonstrate efficient load-in and teardown procedures to minimize downtime. You will collaborate on mock activation scenarios tailored to basketball, hockey, and baseball games. A section on safety and compliance covers venue regulations and risk management best practices. Participants receive templates for activation budgets and vendor contracts. By the end, you will have a custom activation blueprint ready for implementation. Live Q&A sessions allow you to refine your plan with direct feedback.

Interactive Workshop + Checklists

4 hours

Activation design, traffic mapping, budgeting, compliance

Event promoters, activation teams, arena managers