Description

This course walks you through creating impactful field-level branding for sports games, including endline and sideline graphics. You will learn design principles for high visibility and readability from both stadium seats and broadcast cameras. Modules include tutorials on creating wraparound logos and animated pitch-side LED sequences. Downloadable Photoshop and Illustrator templates ensure correct sizing and aspect ratios. Lessons cover color contrast testing to maintain brand integrity under variable lighting and weather conditions. You will practice mock designs for soccer fields, basketball courts, and tennis courts. Case studies discuss the integration of sponsor logos with team colors and broadcast overlays. By completion, you will produce a complete visual package ready for venue approval. Bonus sections provide guidance on coordinating with production vendors and installation crews.

Online Course + Design Templates

6 hours

Visibility design, template use, color testing, vendor coordination

Graphic designers, production managers, brand activation teams