Description

This course focuses on digital tactics to engage fans before, during, and after sports events through mobile and social channels. You will study techniques for launching hashtag campaigns and mobile polls in real-time. Modules teach integration of AR filters and branded GIFs specific to team mascots and event themes. Downloadable social calendar templates help you schedule interactive content around game milestones. Lessons include tips on working with influencer athletes and fan ambassadors. You will learn to set up geo-targeted mobile push notifications triggered by venue location. Case studies highlight successful post-game highlight reels that boost social sharing. By the end, you will have a digital fan engagement blueprint ready for deployment. The course offers analytics tracking worksheets to measure social reach and sentiment.

Online Course + Social Templates

5 hours

Hashtag campaigns, AR filters, geo-targeting, analytics

Social media managers, digital strategists, fan experience teams