Description

This self-paced module demystifies the process of placing dynamic ads on digital scoreboards at sports venues. You will learn how to format creative assets for various display dimensions and refresh rates. Lessons cover content scheduling strategies to maximize audience attention during breaks and timeouts. Included tutorials demonstrate connecting scoreboard systems to cloud-based ad servers for real-time updates. Downloadable code snippets help automate ad rotation and reporting. Case studies reveal how top brands leveraged live game statistics to create contextually relevant ads. You will practice building an ad campaign calendar aligned with key game events, such as halftime shows. The module provides guidelines for compliance with league and broadcast regulations. By completion, you will have a fully functional scoreboard ad integration plan. Bonus templates assist in coordinating with technical venue staff.

Self-Paced Module + Code Snippets

5 hours

Asset formatting, scheduling, automation, compliance

Digital advertisers, venue tech teams, media planners